DIGITAL MARKETING

We take care of your business from start to finish: we create your logo or corporate identity, design your website or online store, define your content strategy, and promote your business in search engines. Through our online marketing agency, we advise you throughout the entire process you need to achieve the goals you need.

SEO (Search Engine Optimization)

One of the most important digital business tools is search engine optimization. The main reasons why a community wants to rank their website in search engines are usually to increase visibility, increase and protect brand image and increase quality traffic. Assuming there are no small businesses on the Internet, we do everything we can to help our clients succeed in leading their industry nationwide, no matter where they look on the Internet.

What do SEO services include?

SEO techniques include keyword strategy, content strategy, website audits, on-page optimization, off-page optimization, content development and competitor analysis.

PPC (Pay Per Click) What is Pay Per Click?

PPC stands for pay per click. It is a digital marketing and advertising strategy where an advertising agency pays each time a user clicks on their ads.

PPC or pay per click advertising is a very effective way to promote your business, product, or service online and get immediate results at an affordable price. This type of advertising pays only for clicked ads. You don't pay for impressions or exposure, making it the most profitable form of advertising. In addition, the budget is 100% manageable and can be segmented according to the desired goal.

Google Analytics

Google Analytics is the most used web monitoring and analysis tool in the world. It integrates with other Google services such as Ads and Search Console. It allows you to track your website visitor profile, most visited pages, results, devices, cities, and other information.

Features of Google Analytics

The main purpose of this tool is to measure the impact of your website and the behavior of its users. The goal is to understand the performance of the project and optimize it.

Google Analytics can track almost all interactions on pages very accurately.

A common mistake is the desire to measure everything. Therefore, strategic planning of monitoring, measurement and analysis is necessary to make good use of the tool's functions.

What can you achieve with Google Analytics?

  • Get to Know your users
  • Study app and users’ behavior
  • Measure interactions
  • Analyze stock performance

 

Digital Marketing Strategy

The structure of the digital marketing plan should consider search engine optimization, analytics, website placement, strategies, social networks, goals, and metrics so that there are no loose ends.

Digital communication channels have become crucial to project success.

However, before developing the objectives of a digital marketing plan, you need to manage your company's online environment, your goal, which channels you should be present on, and who your competition is and what they are doing.

Remember that technology can become your best ally in creating personalized, automated, and therefore successful marketing campaigns. As your tasks become more complex, new tools allow you to simplify and improve your work.

Link Building

Link building services include linking to website pages and obtaining backlinks from other external websites. The first helps to increase the authority of the hyperlinks shared on the website.

Creating the perfect strategy for getting backlinks can be quite difficult. If you want to get the best, you need to come up with a well thought out plan. In our link building service, the links are permanent, so we agree to them without monthly or yearly renewal. It is always the most natural for SEO.

We are focused on improving our external link building service in the short to medium term and are looking for opportunities that will significantly improve our search engine optimization. We change these options monthly and also integrate with brand links to always promote branding.

 

Conversion Rate Optimization

CRO stands for conversion optimization. While SEO helps drive traffic to your website, CRO helps ensure traffic conversions (that is, visitors click to buy your products or take the desired action).

Today, marketers focus on driving traffic to websites to generate quality leads. From there, sales representatives take responsibility for turning those opportunities into business for the company.

Once you've calculated your conversion rate and have a clear picture of where it is, you can start implementing strategies to improve it. When you start the optimization process, you can create a mechanism to keep the flow of leads active.

This process requires various measures such as creating relevant content, refining segmentation, and continuously monitoring all applicable measures.

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